NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ866665
Record Type: Journal
Publication Date: 2009-Apr
Pages: 10
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0261-4448
Discourses of Identity
Van Leeuwen, Theo
Language Teaching, v42 n2 p212-221 Apr 2009
This lecture discusses the concept of lifestyle, which emerged in the field of marketing in the 1970s, as a new, and increasingly pervasive, discourse of identity cutting through older "demographic" discourses. Distributed by mediated experts and role models, and realized through the semiotics of "composites of connotation", it redraws the opposition between the social and the individual, by expressing individuality in terms of socially mediated resources and reconfiguring social categories as individual lifestyle choices.
Cambridge University Press. 100 Brook Hill Drive, West Nyack, NY 10994-2133. Tel: 800-872-7423; Tel: 845-353-7500; Fax: 845-353-4141; e-mail: subscriptions_newyork@cambridge.org; Web site: http://journals.cambridge.org/action/displayJournal?jid=LTA
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A