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ERIC Number: EJ866639
Record Type: Journal
Publication Date: 2009-Nov
Pages: 2
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0004-3931
Picture Postage
Osterer, Irv
Arts & Activities, v146 n3 p36-37 Nov 2009
With the popularity of e-mail cutting into revenues, Canada Post is always searching for a marketing strategy that would encourage people to use the mail. "Picture Postage" is such an initiative. This popular program allows individuals to create their own stamps for family and friends. This opportunity also provides a vehicle for businesses to advertise a product, event or service. Canada Post gives consumers a choice of two different formats, with a rectangular image area that can be filled with any logo, product, promotional message or photo that does not compromise intellectual property and does not violate hate laws. (The U.S. Postal service now has a similar program called PhotoStamps.) Upon payment, Canada Post will produce a sheet(s) of adhesive stamps that can be used for domestic mail. This article describes how the Merivale High School senior design students worked within the guidelines imposed by Canada Post's Picture Postage program to create a philatelic tribute celebrating student life.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada