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ERIC Number: EJ866187
Record Type: Journal
Publication Date: 2010-Feb
Pages: 11
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0360-1315
Explaining and Predicting Users' Continuance Intention toward E-Learning: An Extension of the Expectation-Confirmation Model
Lee, Ming-Chi
Computers & Education, v54 n2 p506-516 Feb 2010
Although e-learning has been prompted to various education levels, the intention to continue using such systems is still very low, and the acceptance-discontinuance anomaly phenomenon (i.e., users discontinue using e-learning after initially accepting it) is a common occurrence. This paper synthesizes the expectation-confirmation model (ECM), the technology acceptance model (TAM), the theory of planned behavior (TPB), and the flow theory to hypothesize a theoretical model to explain and predict the users' intentions to continue using e-learning. The hypothesized model is validated empirically using a sample collected from 363 learners of a Web-based learning program designed for continuing education. The results demonstrate that satisfaction has the most significant effect on users' continuance intention, followed by perceived usefulness, attitude, concentration, subjective norm, and perceived behavior control as significant but weaker predictors. The implications of these findings for e-learning practitioners are discussed at the end of this work. (Contains 3 figures and 4 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A