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ERIC Number: EJ865088
Record Type: Journal
Publication Date: 2009-Nov
Pages: 6
Abstractor: As Provided
Reference Count: 16
ISBN: N/A
ISSN: ISSN-1353-8322
Survey Platform: A Factor Influencing Online Survey Delivery and Response Rate
Nair, Chenicheri Sid; Adams, Phillip
Quality in Higher Education, v15 n3 p291-296 Nov 2009
Online surveys in general are advantageous because of the ease of administration, collection and storing of data resulting in monetary and time savings. Though research in general shows the advantages to be beneficial, the down-side to such online surveys has been the response rate. The aim of this paper is to initiate a discussion where one factor, the survey platform, not reported widely in literature, was considered to be an issue for an effective evaluation process. This paper discusses how a research-intensive university took onboard student feedback resulting in the change of the Web-based questionnaire platform to ensure user-friendliness, which in turn had a positive influence on response rates. (Contains 1 figure.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A