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ERIC Number: EJ864901
Record Type: Journal
Publication Date: 2009-Aug
Pages: 11
Abstractor: As Provided
Reference Count: 24
ISSN: ISSN-0013-1911
Recruiting Teachers Online: Marketing Strategies and Information Dissemination Practices of UK-Based Agencies
de Villiers, Rian; Books, Sue
Educational Review, v61 n3 p315-325 Aug 2009
A review of the websites of 43 UK-based agencies that are recruiting teachers in South Africa and other countries finds that important information about what to expect often is missing. An analysis of the marketing strategies shows that agencies overall are promising schools thorough vetting of candidates and low fees, are promising prospective teachers good pay while inviting them to imagine an exciting life outside the classroom, and are assuring both that the agency can make the "right" match. The article concludes with a list of recommendations for candidates and for agencies. (Contains 3 tables and 1 note.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa; United Kingdom