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ERIC Number: EJ864773
Record Type: Journal
Publication Date: 2009
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0164-8527
Marketing Your Program
Anderson, Susan
Exchange: The Early Childhood Leaders' Magazine Since 1978, n190 p45-47 Nov-Dec 2009
A marketing plan outlines the specific actions a person intends to carry out to interest potential customers in his/her service and to persuade them to buy the services he/she offers. In other words, a marketing plan defines what his/her organization will do to interest new families in his/her facility and encourage them to enroll their children in his/her program. Even if one's program has a waiting list and maintains steady enrollment, having a marketing plan is still a good idea. Developing a plan is easy. This article discusses the basic steps of developing a marketing plan for one's program. (Contains 4 online resources.)
Exchange Press, Inc. P.O. Box 3249, Redmond, WA 98073-3249. Tel: 800-221-2864; Fax: 425-867-5217; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Early Childhood Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A