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ERIC Number: EJ864652
Record Type: Journal
Publication Date: 2009
Pages: 10
Abstractor: As Provided
Reference Count: 27
ISSN: ISSN-0011-8052
The Effects of Systematic Changes to a Business Course over a Three Year Period
Cobian, William J.; Newberry, C. Robert
Delta Pi Epsilon Journal, v51 n2 p76-85 Spr-Sum 2009
The purpose of this study is to examine the measurable impacts of shortening lectures and increasing engaged learning activities in an undergraduate marketing course. Class pedagogy is progressively changed over six semesters from a lecture-based format to a hybrid of lecture and engaged learning activities. The researchers ask whether these pedagogical changes positively affect course outcomes as measured by Student Evaluation of Teaching (SET) scores and exam scores. The intent was to engage students, increasing their perceived value of class time activities, and consequently favorably impacting student satisfaction and performance. Evidence supports increased SET scores, but exam scores did not show consistent improvement. (Contains 3 tables.)
Delta Pi Epsilon, Inc. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A