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ERIC Number: EJ864294
Record Type: Journal
Publication Date: 2009-Sep
Pages: 13
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1744-6503
Characteristics and Institutional Factors Related to Young Alumni Donors and Non-Donors
McDearmon, J. Travis; Shirley, Kathryn
International Journal of Educational Advancement, v9 n2 p83-95 Sep 2009
This study examined the results of an institutional survey conducted by the Annual Giving Office at a large public university in the Midwest. Overall, 2,273 young alumni participated in an online survey that assessed personal and institutional factors related to an alumna's willingness to make donations to the university. The results of the study indicated that factors such as residential status, receiving financial awards and making donations to other charities have positive correlations with young alumni being donors to the university. A multiple regression analysis shows that an alumnae's overall positive experience at the university, being an in-state student, and giving to other charities are significant predictors of an alumnus making gifts to the institution.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A