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ERIC Number: EJ864214
Record Type: Journal
Publication Date: 2009
Pages: 25
Abstractor: As Provided
Reference Count: 53
ISSN: ISSN-1475-2409
Choosing a Higher Education Study Abroad Destination: What Mainland Chinese Parents and Students Rate as Important
Bodycott, Peter
Journal of Research in International Education, v8 n3 p349-373 2009
Mainland China is one of the largest sources of undergraduate and postgraduate students. Previous research has identified the push-pull factors and features that influence a student choice of study abroad destination. This article extends understanding by identifying and examining what 251 mainland Chinese parents and 100 students rated as most and least important when considering study abroad. Findings highlight differences in parent-student ratings of importance and the consequent need for marketers to pay greater attention to cultural values when looking to recruit students from Confucian societies. (Contains 3 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China