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ERIC Number: EJ861919
Record Type: Journal
Publication Date: 2009
Pages: 17
Abstractor: As Provided
Reference Count: 52
ISBN: N/A
ISSN: ISSN-1080-5699
The Graphic Novel: A "Cool" Format for Communicating to Generation Y
Short, Jeremy C.; Reeves, Terrie C.
Business Communication Quarterly, v72 n4 p414-430 2009
The graphic novel provides an attractive medium to communicate business concepts with a number of characteristics that may aid student learning in a more effective manner than traditional textbooks. The authors provide an overview of the graphic novel format and use McLuhan's research on "hot" versus "cool" media as a theoretical base that highlights how and why this format can be a useful tool to present management content relevant for the current generation of business students. The authors provide examples of how the graphic novel medium could be applied to business concepts and conclude with an agenda for future empirical research. (Contains 2 figures and 1 table.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A