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ERIC Number: EJ861838
Record Type: Journal
Publication Date: 2009-Aug-20
Pages: 3
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1557-5411
Thinking outside of the Fundraising Box
Lum, Lydia
Diverse: Issues in Higher Education, v26 n14 p24-26 Aug 2009
After Dr. Larry Earvin became Huston-Tillotson University president, he crafted an annual black-tie gala to raise scholarship funds. Despite the country's economic doldrums, Earvin's event this year netted proceeds pushing the cumulative total since 2004 to more than $1 million. When Beverly Hogan became Tougaloo College president, she urged alumni to make charitable donations supporting the school. One of Hogan's recent initiatives has Tougaloo automatically collecting $20-a-month minimum contributions from each graduate signing up for bank-account drafts. Hogan and Earvin are among leaders of private historically Black colleges and universities whose fundraising skills have helped their institutions survive and thrive in their niches. School presidents interviewed for this article say increased alumni financial support has been key to their success. The author states that the emphasis on academics and student needs can help schools raise funds in trying economic times.
Cox, Matthews and Associates. 10520 Warwick Avenue Suite B-8, Fairfax, VA 20170. Tel: 800-783-3199; Tel: 703-385-2981; Fax: 703-385-1839; e-mail: subscriptions@cmapublishing.com; Web site: http://www.diverseeducation.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas