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ERIC Number: EJ861696
Record Type: Journal
Publication Date: 2009
Pages: 25
Abstractor: As Provided
Reference Count: 48
ISSN: ISSN-0884-1241
Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes
Johnson, Gary R.; Jubenville, Colby; Goss, Benjamin
Journal of Marketing for Higher Education, v19 n1 p1-25 2009
The purpose of this study was to identify important college choice factors for entering freshmen student athletes at small, private higher education institutions that compete in an National Association of Intercollegiate Athletics-member athletic conference representing small, private schools across the southeastern United States. Using Gabert, Hale, and Montalvo's (1999) Student-Athlete College Choice Profile, the study analyzed 23 factors in college selections of 247 freshmen student athletes. Findings showed playing opportunities and relationships with head coaches to be the top-rated factors, while significant differences between males and females and between major- and minor-sport athletes indicate that unique recruiting strategies for those groups may be necessary at small institutions. (Contains 19 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A