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ERIC Number: EJ860516
Record Type: Journal
Publication Date: 2009-Nov
Pages: 36
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0018-2680
A Maverick in the Field: The Oram Group and Fundraising in the Black College Community during the 1970s
Gasman, Marybeth; Drezner, Noah D.
History of Education Quarterly, v49 n4 p465-500 Nov 2009
The purpose of this article is to provide a better understanding of the history of fundraising in black college communities; to complicate understandings of white involvement in black college fundraising; to understand the role of fundraising, that is, fundraising for social change and social justice, during the period that followed the "Brown" decision and encompassed the Civil Rights Movement; and to identify strategies employed by the Oram Group that are still relevant today for black college advancement offices. Based upon their research, the authors suggest that the Oram Group was a maverick in the fundraising field both within their own organization and in the implementation of capital campaigns for black colleges. The Oram Group, as a for-profit firm, took on many black college clients that other firms considered too risky, charging them below-market rates. The case studies discussed in this article show the Oram Group as having progressive hiring practices within its own ranks long before others and having treated each black college and their situation in a unique way, not assuming that what worked at one institution would be successful at others. Further, for the first time, the Oram Group, encouraged black colleges to focus on fundraising from alumni and the emerging black middle class and worked with black college leadership to build campaigns that would sustain the institution for years to come rather than year to year. Finally, the authors show that Oram consultants encouraged black colleges to build cases for support that challenged the idea, often held by the public and many foundation leaders, that their institutions were vestiges of segregation. Rather, through the use of comparison data, the Oram consultants helped their clients to develop a case for their donors that argued that black colleges were beneficial to American society as a whole. (Contains 187 footnotes.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: District of Columbia; Georgia; Louisiana; Mississippi