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ERIC Number: EJ860146
Record Type: Journal
Publication Date: 2009-Nov
Pages: 8
Abstractor: As Provided
Reference Count: 45
ISSN: ISSN-0278-7393
Attentional Modulation of the Mere Exposure Effect
Yagi, Yoshihiko; Ikoma, Shinobu; Kikuchi, Tadashi
Journal of Experimental Psychology: Learning, Memory, and Cognition, v35 n6 p1403-1410 Nov 2009
The "mere exposure effect" refers to the phenomenon where previous exposures to stimuli increase participants' subsequent affective preference for those stimuli. This study explored the effect of selective attention on the mere exposure effect. The experiments manipulated the to-be-attended drawings in the exposure period (either red or green polygons in Experiments 1 and 2; both red and green polygons in Experiments 3 and 4) and black to-be-evaluated drawings in the affective judgment period (morphologically identical to the red or green polygons in Experiments 1 and 4; morphologically identical to the composite drawings in Experiments 2 and 3). The results showed a significant mere exposure effect only for the target shapes involved in attentional selection, even when the participants could recognize the nontarget shapes. This indicates that selective attention modulated the mere exposure effect. (Contains 1 table and 1 figure.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A