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ERIC Number: EJ859964
Record Type: Journal
Publication Date: 2009-Aug
Pages: 17
Abstractor: As Provided
Reference Count: 96
ISSN: ISSN-0096-3445
Preparing for Novel versus Familiar Events: Shifts in Global and Local Processing
Forster, Jens; Liberman, Nira; Shapira, Oren
Journal of Experimental Psychology: General, v138 n3 p383-399 Aug 2009
Six experiments examined whether novelty versus familiarity influences global versus local processing styles. Novelty and familiarity were manipulated by either framing a task as new versus familiar or by asking participants to reflect upon novel versus familiar events prior to the task (i.e., procedural priming). In Experiments 1-3, global perception was enhanced after novelty priming or framing, whereas familiarity priming facilitated local perception relative to a control group. In Experiment 4, participants used more inclusive categories under novelty priming and narrower categories under familiarity priming. In Experiments 5-6, participants construed actions and products more abstractly when these were framed as novel as compared to familiar. These results support the construal level theory (N. Liberman & Y. Trope, 2008; Y. Trope & N. Liberman, 2003) contention that having less direct experience is associated with using higher construal levels. Implications of the findings for research on mood, processing styles, stereotypes, and consumer research are discussed. (Contains 5 tables, 1 figure and 1 footnote.)
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany; Israel