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ERIC Number: EJ858402
Record Type: Journal
Publication Date: 2009
Pages: 24
Abstractor: As Provided
Reference Count: 76
ISSN: ISSN-1044-8004
Preferences for Training Options: A Conjoint Analysis
Gan, Chui Goh; Lee, Julie Anne; Soutar, Geoffrey N.
Human Resource Development Quarterly, v20 n3 p307-330 Fall 2009
Singapore is a growing educational hub for the Asia Pacific region. However, no prior research has examined how Singaporean managers trade off attributes of training programs when making executive training decisions. The current study used conjoint analysis to identify the most important attributes of training programs as word of mouth, trainers' practical experience, and institutional reputation. Three clearly distinct segments were found: pragmatic executives, who preferred experienced trainers and were somewhat price-sensitive; willing-to-pay executives, who were willing to pay higher fees; and quality-conscious executives, who preferred attribute levels that relate to high quality, including trainers with a higher level of practical experience and an above-average institutional reputation. (Contains 5 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Singapore