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ERIC Number: EJ858004
Record Type: Journal
Publication Date: 2009-Sep
Pages: 21
Abstractor: As Provided
Reference Count: 51
ISSN: ISSN-0010-096X
More "Seriously Visible" Reading: McCloud, McLuhan, and the Visual Language of "The Medium Is the Massage"
Brooks, Kevin
College Composition and Communication, v61 n1 pW217-W237 Sep 2009
This article provides an analysis of Marshall McLuhan and Quentin Fiore's "The Medium Is the Massage," a visual-verbal text that is generally acknowledged as innovative but seldom taken seriously or read carefully. The analysis draws on the visual language vocabulary developed by Scott McCloud in "Understanding Comics" and argues that the field of composition studies would benefit from more sustained and sophisticated readings of visual-verbal academic texts even as the field shifts from analysis to design. (Contains 3 notes.)
National Council of Teachers of English. 1111 West Kenyon Road, Urbana, IL 61801-1096. Tel: 877-369-6283; Tel: 217-328-3870; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A