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ERIC Number: EJ856882
Record Type: Journal
Publication Date: 2009
Pages: 14
Abstractor: As Provided
Reference Count: 39
ISSN: ISSN-0897-5930
Teaching International Business Abroad: Paradigms Suggested by Metaphor Theory
Starr-Glass, David
Journal of Teaching in International Business, v20 n3 p230-243 2009
When International Business (IB) is taught abroad, the educational institution has to decide on organizational issues and educational and teaching paradigms. College and university programs abroad can adopt organizational values and identities similar to the home institution, or adapt to local operating environments. Likewise, educational and pedagogic paradigms can mirror those in the home institution or expand to realize and consider local contexts. Based on a consideration of metaphor theory, it is suggested that there are three ways of dealing with international educational experiences. The non-metaphoric paradigm fails to recognize and engage with ambient difference. The comparison paradigm compares and contrasts acquired institutional understandings with local realities. The domains-interactive seeks to stimulate a dynamic exploration of home and local assumptions, looking for new emergent themes and understanding. Insight derived from metaphor theory not only suggests how these different paradigms emerge but potentially provides vibrancy and pervasive urgency to conducting IB education abroad. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A