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ERIC Number: EJ856872
Record Type: Journal
Publication Date: 2009
Pages: 22
Abstractor: As Provided
Reference Count: 57
ISSN: ISSN-0897-5930
A Comparison of Western Business Instruction in China with U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels
Van Auken, Stuart; Wells, Ludmilla G.; Borgia, Daniel
Journal of Teaching in International Business, v20 n3 p208-229 2009
This research presents a case study of a joint business degree program between an Association to Advance Collegiate Schools of Business International (AACSB-I) accredited business school in the United States and a Chinese PhD granting partner university. The case investigates the impact of a U.S.-based curriculum, taught by U.S. instructors and which uses all English instruction on Chinese student perceptions of program emphases and satisfaction. It compares these perceptions with those of U.S. sister students. The comparison reveals program dissatisfaction among Chinese students when contrasted to U.S. students and for the most part a failure to attend to the program emphases of the West. Reasons for the departures are explored and strategies for improvement are developed. (Contains 1 figure, 6 tables, and 2 endnotes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China; United States