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ERIC Number: EJ855925
Record Type: Journal
Publication Date: 2009-Sep
Pages: 1
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0004-3931
Hybrid Logos
Osterer, Irv
Arts & Activities, v146 n1 p39 Sep 2009
Every graphic design course has a unit of instruction that focuses on logo design. It is an interesting exercise to have students relate why they recognize certain trademarks or symbols. In this article, the author describes an assignment that examines logos. For this assignment, students were asked to make a visual inventory of at least five logos they liked in their sketchbooks. Afterwards, they discussed some of the factors that contributed to the success of many popular marks. Students were then asked to create a new work using parts of the existing logos they believed were the most successful.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A