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ERIC Number: EJ855169
Record Type: Journal
Publication Date: 2009-Sep
Pages: 8
Abstractor: As Provided
Reference Count: 27
ISSN: ISSN-0022-0787
Application of the Social Marketing Model to Unemployment Counseling: A Theoretical Perspective
Englert, Paul; Sommerville, Susannah; Guenole, Nigel
Journal of Employment Counseling, v46 n3 p107 Sep 2009
A. R. Andreasen's (1995) social marketing model (SMM) is applied to structure feedback counseling for individuals who are unemployed. The authors discuss techniques used in commercial marketing and how they are equally applicable to solving societal problems; SMM and its application to social interventions; and structured feedback that moves a person from contemplating change to sustained behavioral modification, which can facilitate attitudinal and behavioral change. The relationship of SMM to motivational theories that support the potential of SMM for unemployment counseling is also discussed. The article concludes with a review of the integration of SMM by the New Zealand Employment Service. (Contains 1 table.)
American Counseling Association. 5999 Stevenson Avenue, Alexandria, VA 22304. Tel: 800-422-2648; Tel: 800-347-6647; Fax: 800-473-2329; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Zealand