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ERIC Number: EJ854861
Record Type: Journal
Publication Date: 2008-Oct
Pages: 11
Abstractor: As Provided
Reference Count: 19
ISSN: ISSN-1527-9316
A Best Practices Service Learning Framework for the Public Relations Campaigns Course
Allison, Audrey Wilson
Journal of the Scholarship of Teaching and Learning, v8 n3 p50-60 Oct 2008
Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR campaigns course with value-added learning outcomes, such as critical thinking and civic engagement. Adapting a National Society of Experiential Education (NSEE) best practices approach helps integrate service and reflection components as learning components. The instructional framework presented in this article combines service and reflection principles with course and campaign planning, implementation, and evaluation. Using the best practices framework as foundational scaffolding, instructors can strategically select elements from the framework to build a customized course plan.
Indiana University. 755 West Michigan Street UL 1180D, Indianapolis, IN 46202. Tel: 317-274-5647; Fax: 317-278-2360; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A