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ERIC Number: EJ854027
Record Type: Journal
Publication Date: 2004
Pages: 3
Abstractor: ERIC
ISSN: ISSN-1528-5324
The Real Story behind the Failure of U.K. eUniversity
Garrett, Richard
EDUCAUSE Quarterly, v27 n4 p4-6 2004
In February 2000, with much fanfare, the British government announced funding of 62 million British Pounds ($113 million) for a national, commercial e-university called United Kingdom e-University (UKeU). The initiative was touted as an innovative response to the perceived opportunities and threats of online higher education--in the form of U.S. institutions such as the University of Phoenix Online and the University of Maryland University College, not to mention the many--at the time--dot-com start-ups such as NYU Online and Cardean University. Despite considerable resources and a lengthy development period given to UKeU, the government announced in February 2004 that the project had failed to meet recruiting targets, and it quickly became clear that the initiative would not survive. Recruitment and marketing have ceased, and negotiations are under way to transfer certain activities and assets to the U.K. higher education sector. In the wake of the announcement, much press coverage has accused the venture of wasting public funds and pursuing an unrealistic business model. Such criticism raises important questions: To what extent was UKeU fundamentally misconceived? Or was it simply saddled with impossible expectations? This article provides a snapshot of UKeU and discusses the problems that led to its failure.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom