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ERIC Number: EJ854014
Record Type: Journal
Publication Date: 2004
Pages: 5
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1528-5324
Talking with the Press
Salomone, Kandice L.; Gandel, Paul B.
EDUCAUSE Quarterly, v27 n2 p61-65 2004
Just as creating good relationships with campus community requires an understanding of that community and its needs, the same holds true when dealing with the news media. Talking with reporters need not be a negative experience, even when explaining IT problems or failures. A successful relationship between IT news sources and reporters requires that IT professionals have a true appreciation and understanding of journalism. In this article, the authors explain some key lessons learned about reporters and the practice of journalism, along with several strategies they have used to improve their news coverage. (Contains 5 endnotes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A