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ERIC Number: EJ852035
Record Type: Journal
Publication Date: 2004
Pages: 10
Abstractor: As Provided
Reference Count: 23
ISSN: ISSN-1195-4353
Towards Becoming a Values-Based Organization
Brandes, Pauline J.; Stuber, Lorinda
College Quarterly, v7 n2 Spr 2004
This paper describes the journey of a mid-size community college towards developing and institutionalizing a core set of values into the culture. The aim is to establish a common guidepost to integrate planning, decision-making and behaviour within the learning community of Red Deer College (RDC). Consultative process was used to engage staff and students in defining the values and a set of associated questions for each value. In order to encourage living the values, strategies were implemented to create strong branding, to establish the values as the organizing framework for key processes, and to facilitate conscious use of the values in daily activity. The values were linked to the college vision, mandate, mission, board goals, and leadership principles as an integral component of the "big picture" and of ongoing cultural change. Key determinants of success and key challenges are outlined as well as future directions.
Seneca College of Applied Arts and Technology. 1750 Finch Avenue East, Toronto, Ontario M2J 2X5, Canada. Tel: 416-491-5050; Fax: 905-479-4561; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada