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ERIC Number: EJ851117
Record Type: Journal
Publication Date: 2009
Pages: 6
Abstractor: ERIC
Reference Count: 2
ISSN: ISSN-1080-5699
Management Consulting and Teaching: Lessons Learned Teaching Professionals to Control Tone in Writing
Jameson, Daphne A.
Business Communication Quarterly, v72 n3 p333-338 2009
In working with business executives, engineers, and government officials to improve their writing, the author learned that it is much easier to teach clarity than tone. To achieve clarity, writers can follow concrete action steps: (1) organize the ideas; (2) write previews and summaries; (3) insert substantive headings; (4) use active verbs; and (5) apply all the principles stressed by the document design and plain English movements. To manage tone, however, writers need insight into readers' psyches, sensitivity to the nuances of language, and imagination enough to anticipate how readers will emotionally respond to the words chosen. Complicating the situation, writers do not always recognize that managing tone is important. To bolster lessons on tone, the author now draws on theory and research from interpersonal communication and social psychology. In this article, she describes one such approach: applying the concept of defensiveness to business and technical writing. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A