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ERIC Number: EJ851115
Record Type: Journal
Publication Date: 2009
Pages: 4
Abstractor: ERIC
Reference Count: 5
ISBN: N/A
ISSN: ISSN-1080-5699
Lessons from "Ugly Betty": Business Attire as a Conformity Strategy
Burgess-Wilkerson, Barbara; Thomas, Jane Boyd
Business Communication Quarterly, v72 n3 p365-368 2009
Business students should understand the relevance of professional attire as an indication of conformity. Of equal importance is the recognition that some companies have loosened their dress codes to a more flexible policy to recruit young talent. "Ugly Betty" could serve as a teaching tool to initiate the dialogue on conformity in a light-hearted, yet thoughtful manner. Betty is an aspiring editor of a major fashion magazine. Raised in a blue-collar, working-class family, Betty does not conform to contemporary notions of style. Clothes in her world have a practical application that should not overshadow the individual's inner beauty. A follow-up to this lesson might be to have students research by industry those companies that require strict adherence to a company dress code and those industries, such as the information technology field, that allow for more flexibility. While it appears that companies are moving toward a more liberal dress code, students are well-advised to err on the side of tastefully conservative business attire.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A