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ERIC Number: EJ851112
Record Type: Journal
Publication Date: 2009
Pages: 5
Abstractor: ERIC
Reference Count: 13
ISSN: ISSN-1080-5699
Consulting by Business College Academics: Lessons for Business Communication Courses
Dave, Anish
Business Communication Quarterly, v72 n3 p329-333 2009
Business communication (BC) is a crucial aspect of management consulting. BC scholars have widely studied the relationship between BC and management consulting, including consulting by BC academics. A limited review of the studies of management consulting, including consulting done by business college academics, hereafter referred to simply as business academics, in other business areas such as human resources (HR), marketing, and the like, showed that many of them also stressed the importance of communication skills for both business in general and management consulting in particular. This article briefly reports on the author's very preliminary attempt to explore consulting by business academics. He began with a simple question: What lessons might BC instructors draw from the consulting practices of business academics? The author interviewed three professors at the business college of a large Midwestern university who also consult on the side: (1) Erin Dawson (a pseudonym), an associate professor of marketing; (2) Thomas Chacko, a professor of management; and (3) Sri Nilakanta, an associate professor of management information systems (MIS). Additionally, he leafed through the marketing plan Erin had written for her client, a local boat manufacturer. In this article, the author briefly discusses his main preliminary findings.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A