ERIC Number: EJ851054
Record Type: Journal
Publication Date: 2009
Reference Count: N/A
An Educated Audience
Whitehead, Ralph, Jr.
New England Journal of Higher Education, v24 n1 p25 Sum 2009
For more than a decade, proponents of online communication have held out a vision of how a hard-copy publication can complement itself by creating a website and making proper use of it. "The New England Journal of Higher Education" ("NEJHE") might be well-equipped to be among the first to actually fulfill this vision. The proponents have based this vision on their analysis of the differences between a hard-copy publication and its web presence. Their analysis has gone as follows: A hard-copy publication and its web presence are fit to perform significantly different tasks. The first is fit for hub-to-spoke communication, with room to print only a bit of spoke-to-hub feedback, such as a few letters to the editor. And a hub-to-spoke model seems to be relatively hierarchical. A website, however can offer an infinite amount of space for relatively little cost. So it can publish both a lot of material that runs from hub-to-spoke and a lot of material that runs from spoke-to-hub. This model can be less hierarchical than print and more collegial. The author notes that a typical reader of a hard-copy publication belongs to a mere audience. A typical reader of a website can belong to a community. The website reader can be not only a consumer of information and analysis and opinion, but a producer of it as well. Given this analysis, the vision is that the website can add a valuable complement to the hard-copy publication. It can be a marketplace of ideas, a forum that puts evidence and arguments to the test of different perspectives.
Descriptors: Feedback (Response), Audiences, Internet, Printed Materials, Web Sites, Goal Orientation, Objectives, Publications
New England Board of Higher Education. 45 Temple Place, Boston, MA 02111. Tel: 617-357-9620; Fax: 617-338-1577; e-mail: email@example.com; Web site: http://www.nebhe.org/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A