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ERIC Number: EJ850389
Record Type: Journal
Publication Date: 2009
Pages: 36
Abstractor: As Provided
Reference Count: 64
ISBN: N/A
ISSN: ISSN-0898-5952
Minding the Business of Business: Tools and Models to Design and Measure Wealth Creation
Bernardez, Mariano L.
Performance Improvement Quarterly, v22 n2 p17-52 2009
What is the business of business? How can planners and investors anticipate the true chances of failure and success of a business idea? This article describes a rationale for developing successful new business on the basis of a simple, sensible idea: the business of any business is to make its clients successful enough to continue purchasing and recommending its products and services and continue adding value to all stakeholders. Using a double-bottom line, a triple top-line business case, and a wealth creation flowchart, the author shows how to demonstrate measurable benefit as the core of a business proposition and engineer creation and delivery of value from a carefully designed client experience. This new technology, illustrated with examples of multiple businesses incubated at the Sonora Institute of Technology (ITSON), combines two models--Roger Kaufman's Organizational Elements Model (OEM) with Dale Brethower and Geary Rummler's Anatomy of Performance (AOP)--in a simple, straightforward process supported by an extensive research bibliography. (Contains 10 figures, 10 tables, 1 exhibit and 48 notes.)
John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/journal/117865970/home
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A