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ERIC Number: EJ848754
Record Type: Journal
Publication Date: 2009-Jul
Pages: 10
Abstractor: As Provided
Reference Count: 3
ISBN: N/A
ISSN: ISSN-1090-8811
Determining the ROI of an Online English as a Second Language Program
Nathan, Edward P.
Performance Improvement, v48 n6 p39-48 Jul 2009
This article examines the methodology used to determine the return on investment (ROI) of an online English as a Second Language (ESL) program. The online ESL program was implemented in over 20 countries, and the scope of the analysis includes data from all participating countries. A form of ROI analysis had been conducted annually prior to the addition of the Phillips methodology in 2008. The latest analysis follows the Phillips approach step by step and has provided greater credibility as a result. (Contains 4 tables.)
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A