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ERIC Number: EJ848335
Record Type: Journal
Publication Date: 2004
Pages: 13
Abstractor: As Provided
Reference Count: 9
Catholic Identity Remains a Public Relations Asset
Wirth, Eileen
Journal of School Public Relations, v25 n1 p47-59 Win 2004
The massive sex scandal that rocked the Roman Catholic Church raises a question as to whether Catholic identity remains an asset that the nation's 8,000 Catholic schools should continue to promote. This case study found that continuing to promote Catholic identity has had no adverse effect on recruitment and enrollment at four Omaha, Nebraska, Catholic high schools since the scandal struck in 2000. On the contrary, the schools have found that parents continue to select them because of their Catholic identity--and thus they continue to promote it.
Rowman & Littlefield Education. 4501 Forbes Boulevard Suite 200, Lanham, MD 20706. Tel: 800-462-6420; Tel: 717-794-3800; Fax: 800-338-4550; Fax: 717-794-3803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education; High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Nebraska