ERIC Number: EJ848334
Record Type: Journal
Publication Date: 2004
Abstractor: As Provided
Reference Count: 25
Public Relations in Catholic Secondary Schools: Nearly 40 Years of Continuous Improvement
James, John T.
Journal of School Public Relations, v25 n1 p33-46 Win 2004
This article traces the phenomenal improvement in public relations efforts over the past 40 years made by Catholic secondary schools. The improvements were brought about by crises, a theological paradigm shift, professional lay involvement, a growing awareness and appreciation of public relations, competition, and increasing financial need. The result has been the development in many Catholic secondary schools of an integrated and market-savvy public relations division that includes a layer of executive administration and several support staff positions engaged in community and alumni relations, recruitment, development, and institutional advancement, making Catholic secondary schools among the most highly regarded institutions in most major metropolitan areas.
Descriptors: Secondary Schools, Catholic Schools, Institutional Advancement, Public Relations, Educational Improvement, Educational Development, Educational Change, Religious Factors, Educational Philosophy, Etiology, Educational Administration, Institutional Characteristics
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Secondary Education
Authoring Institution: N/A