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ERIC Number: EJ848333
Record Type: Journal
Publication Date: 2004
Pages: 11
Abstractor: As Provided
Reference Count: 14
ISBN: N/A
ISSN: N/A
Life on the Bleeding Edge: Philosophy, Practice, and Public Relations in Charter Schools
Perreault, George
Journal of School Public Relations, v25 n1 p22-32 Win 2004
Charter schools represent one of the most intriguing developments within public education in the past decade. Although they vary widely among themselves and differ from regular public schools in some regards, they also show many similarities. Consequently, many of the public relations strategies that work for other schools should also be useful for them. Among these are: establishment of a strong marketing plan; development of effective media relationships; effective selection of a directing board; utilization of staff to achieve public relations goals; and outreach to other schools facing similar problems.
Rowman & Littlefield Education. 4501 Forbes Boulevard Suite 200, Lanham, MD 20706. Tel: 800-462-6420; Tel: 717-794-3800; Fax: 800-338-4550; Fax: 717-794-3803; e-mail: custserv@rowman.com; Web site: http://rowman.com/page/Journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A