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ERIC Number: EJ847966
Record Type: Journal
Publication Date: 2005
Pages: 10
Abstractor: As Provided
Reference Count: 30
ISSN: ISSN-0736-0983
An Integrative Model for College and University Programs
Janaro, Ralph E.; Bommer, Michael R. W.
Planning for Higher Education, v33 n2 p5-14 Dec 2004-Feb 2005
A strategic planning model for colleges and universities is presented which integrates competitive benchmarking and an adaptation of Hill's manufacturing strategy model. Hill's model is altered to focus on student-winners and is used to design programs of study and supporting services. Benchmarking is used as a key component of the planning process. This model is based on integrating program strategy with recruiting strategy to satisfy the needs of stakeholders including students, faculty and industry recruiters. A planning context is developed and a modeling example is presented. This paper responds to the need for improvements in traditional strategic planning in higher education to develop a more holistic and integrative approach. (Contains 4 figures.)
Society for College and University Planning. 339 East Liberty Street Suite 300, Ann Arbor, MI 48104. Tel: 734-998-7832; Fax: 734-998-6532; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A