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ERIC Number: EJ847700
Record Type: Journal
Publication Date: 2006
Pages: 3
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-1067-1803
Changing Public Perception in Wisconsin: Manufacturing a "Good Life"
Jorgensen, Haley
Community College Journal, v76 n3 p53-55 Dec 2005-Jan 2006
Careers in manufacturing are high-wage and high-tech. Yet, a future workforce shortage may be on the horizon. It appears a negative public perception--one that brings to mind low wages, assembly-line work and lay-offs--is thwarting young adults from pursuing manufacturing careers across the country. This article describes how the Wisconsin Technical College System creates a multimedia campaign to shift public perception about careers in manufacturing.
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin