ERIC Number: EJ847700
Record Type: Journal
Publication Date: 2006
Reference Count: N/A
Changing Public Perception in Wisconsin: Manufacturing a "Good Life"
Community College Journal, v76 n3 p53-55 Dec 2005-Jan 2006
Careers in manufacturing are high-wage and high-tech. Yet, a future workforce shortage may be on the horizon. It appears a negative public perception--one that brings to mind low wages, assembly-line work and lay-offs--is thwarting young adults from pursuing manufacturing careers across the country. This article describes how the Wisconsin Technical College System creates a multimedia campaign to shift public perception about careers in manufacturing.
Descriptors: Careers, Manufacturing Industry, Employment Patterns, Employment Potential, Labor Market, Labor Needs, Technical Institutes, Young Adults, Attitude Change, Change Agents
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Two Year Colleges
Authoring Institution: N/A
Identifiers - Location: Wisconsin