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ERIC Number: EJ847686
Record Type: Journal
Publication Date: 2005
Pages: 4
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1067-1803
Competing for the Hearts and Minds of Students and the Community
McShane, Dave
Community College Journal, v76 n2 p38-41 Oct-Nov 2005
As much as academia doesn't like it, community colleges have to begin thinking from a marketing perspective. As a business, community colleges compete for "eyeballs" and satisfy its clients. Here, the author describes how Harper College meets the demands of their prospective clients.
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools; Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Illinois