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ERIC Number: EJ847088
Record Type: Journal
Publication Date: 2005
Pages: 19
Abstractor: As Provided
Reference Count: 48
ISSN: ISSN-1541-0935
Understanding Business Majors' Learning Styles
Giordano, James; Rochford, Regina A.
Community College Enterprise, v11 n2 p21-39 Fall 2005
Recently, business education programs have experienced a decline in enrollment and an increase in attrition. To understand these issues and recommend solutions, the learning styles of 503 first-year business majors at an urban community college were examined. The results demonstrated that: (a) 94% of the participants were analytic learners; (b) age correlated positively with grade point average; c) significant gender differences were exhibited for the elements of visual/text, temperature, evening preference, and conformity; and (d) significant geographic origin differences emerged for the learning-style elements of visual/picture, verbal/kinesthetic, tactual/kinesthetic, analytic/global, structure, sound, small group, and late morning/early afternoon. (Contains 6 tables.)
Schoolcraft College. Community College Enterprise, 19600 Haggerty Road, Livonia, MI 48152. Fax: 734-462-4679; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York