NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
PDF on ERIC Download full text
ERIC Number: EJ846793
Record Type: Journal
Publication Date: 2005
Pages: 6
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-1195-4353
The Applicability of Herman's and Chomsky's Propaganda Model Today
Model, David
College Quarterly, v8 n3 Sum 2005
Since the early twentieth century, there have been numerous warnings about the dangers of the growing concentration of corporate ownership of the mass media. As early as 1920, Walter Lippmann claimed that propaganda was already "...a regular organ of popular government." He referred to the propaganda in the media as the "manufacturing of consent." Ben Bagdikian in the "Media Monopoly," first published in 1983, warned that "It is the overwhelming collective power of these firms, with their corporate interlocks and unified cultural and political values that raise troubling questions about the individual's role in the American democracy." Edward Herman and Noam Chomsky, in their seminal work, "Manufacturing Consent: The Political Economy of the Mass Media," created a mechanism for analyzing the extent to which information in the mainstream media reflects the interests of corporate elites. They constructed a propaganda model, which in their own words "...describes the forces that cause the mass media to play a propaganda role, the process whereby they mobilize bias, and the patterns of news choices that ensue." The Propaganda Model consists of five filters that describe the method by which favourable information passes through the filters to appear in the news, and how information threatening to corporate interests is prevented from reaching the public. The five filters are: (1) ownership; (2) advertising; (3) official sources; (4) flak; and (5) marginalizing dissent. The author discusses the applicability of Herman's and Chomsky's propaganda model today. He demonstrates the validity of the propaganda model by concentrating on the bombing of Serbia in 1999. This example is definitive proof that the Propaganda Model was applicable in the case of the so-called humanitarian intervention in Serbia. Here, the author suggests that the Model is as useful now as it was in 1988 in analyzing stories in terms of a systematic bias in favour of entrenched power.
Seneca College of Applied Arts and Technology. 1750 Finch Avenue East, Toronto, Ontario M2J 2X5, Canada. Tel: 416-491-5050; Fax: 905-479-4561; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Kosovo; Serbia; Yugoslavia