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ERIC Number: EJ846739
Record Type: Journal
Publication Date: 2005-Sep
Pages: 49
Abstractor: As Provided
Reference Count: 50
ISSN: ISSN-1052-0147
How Linguistic Frames Affect Motivational Profiles and the Roles of Quantitative versus Qualitative Research Strategies
Yeager, Joseph; Sommer, Linda
Qualitative Report, v10 n3 p463-511 Sep 2005
The combined tools of psycholinguistics and systems analysis have produced advances in motivational profiling resulting in numerous applications to behavioral engineering. Knowing the way people frame their motive offers leverage in causing behavior change ranging from persuasive marketing campaigns, forensic profiling, individual psychotherapy, and executive performance. Professionals study motivation in applied or theoretical settings, often with strong implicit biases toward either quantitative or qualitative strategies. Many experts habitually frame behavioral research issues with ill-fitting quantitative and qualitative strategies. The third strategic choice offered here is state-of-the-art, psycholinguistic communications modeling. The role of these research strategies is explored. (Contains 5 tables.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A