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ERIC Number: EJ846497
Record Type: Journal
Publication Date: 2005
Pages: 10
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1195-4353
Out with the Old and in with the New: The Problem of Ethical Travel
Vardalos, Marianne
College Quarterly, v8 n2 Spr 2005
Featuring the tourist as a subject position powerful enough to activate new market mechanisms by way of choosing to travel in more ethical ways, theorists argue that new tourism activities present an alternative to the modern conception of mass tourism and the devastation it has come to represent. Tourists, once portrayed by leisure theorists as mindless consumers conforming to the script of corporately produced adventure, are now theorized as the very embodiment of democratic choice and social agency, capable of overturning the social, ecological and economic travesties of mass tourism. It is argued that new tourism presents no substantial alternative to mass tourism and no substantial challenge to the liberal doctrine that lay at the root of a global power imbalance. Control of tourism, including the construction of the tourist's desires, remains firmly in the First World. Though the case of India is presented, the presentation is concerned more theoretically with the problematic trend in social theory towards the increasing liberalization of thought as it is represented in theorizations of new tourism. It is argued that the dominance of a liberal paradigm represents a diminished capacity to critically understand and challenge the social structures that perpetuate domination, hence allowing for the proposition that tourism, steeped and rooted in hierarchized social relations, could be ever ethical. (Contains 3 endnotes.)
Seneca College of Applied Arts and Technology. 1750 Finch Avenue East, Toronto, Ontario M2J 2X5, Canada. Tel: 416-491-5050; Fax: 905-479-4561; Web site:
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Toronto); India