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ERIC Number: EJ846187
Record Type: Journal
Publication Date: 2005
Pages: 21
Abstractor: As Provided
Reference Count: 32
Making Cents in Public Schools: Positive and Negative Campaigning in K-12 School Finance Elections
Levine, Elliott
Journal of School Public Relations, v26 n3 p170-190 Sum 2005
School administrators are increasingly facing concerted opposition to budget and bond referenda. Often, opponents deploy negative campaigning to advance their intentions; that is, they disseminate misinformation in an effort to dissuade voters from casting positive votes. This article compares and contrasts strategies used by proponents and opponents in one school system. The purpose is to exhibit that the quality of messages can have a definite influence on election outcomes. (Contains 1 figure.)
Rowman & Littlefield Education. 4501 Forbes Boulevard Suite 200, Lanham, MD 20706. Tel: 800-462-6420; Tel: 717-794-3800; Fax: 800-338-4550; Fax: 717-794-3803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York