ERIC Number: EJ846186
Record Type: Journal
Publication Date: 2005
Abstractor: As Provided
Reference Count: 28
Engaging Communities through Vision Development: A Systems Approach to Public Relations
Chance, Patty L.
Journal of School Public Relations, v26 n2 p139-155 Spr 2005
The implementation of No Child Left Behind (NCLB) federal legislation in 2001 exemplifies extreme reaction to an escalating public unrest with educational systems over the past several decades of "educational reform." Effective public relations and communication with stakeholders is threatened during this time of increased public scrutiny and demands for accountability, creating conditions where many educators are reacting rather than leading. Systems thinking helps education leaders see public relations as a continual, systematic process and is essential for education leaders' understanding of public relations and the role it plays in engaging school community support for improving student learning.
Descriptors: Federal Legislation, Systems Approach, Public Relations, Educational Change, Community Support, Educational Legislation, Public Opinion, Accountability, Educational Quality, School Community Relationship
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Secondary Education
Authoring Institution: N/A
Identifiers - Laws, Policies, & Programs: No Child Left Behind Act 2001