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ERIC Number: EJ846178
Record Type: Journal
Publication Date: 2005
Pages: 15
Abstractor: As Provided
Reference Count: 8
Observations from the National Academy for Superintendents: Three Shifts in Thinking toward Better School Communications
Johnson, Ralph A.
Journal of School Public Relations, v26 n1 p6-20 Win 2005
This discussion summarizes comments made at the National Academy for Superintendents held at The Ohio State University focusing on changes practitioners have experienced in the area of school communication. The article examines how broad community themes, linking education to the entire community fabric, have resonated and better served the mission of the school district. Second, the article describes examples of how the quality and frequency of communication have shifted, given the significant competition for messages in today's world of media. Finally, there is discussion of how communication centered around core values of the school district becomes crucial. Value-driven communication themes assist the district in carrying out specific educational objectives. There is a concluding discussion of how the art of face-to-face communication by the superintendent is essential in personalizing the messages of the institution and community. (Contains 2 notes.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio