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ERIC Number: EJ845767
Record Type: Journal
Publication Date: 2005
Pages: 12
Abstractor: As Provided
Reference Count: 9
ISBN: N/A
ISSN: ISSN-1533-290X
Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University
MacDonald, Karen I.; vanDuinkerken, Wyoma
Journal of Library & Information Services In Distance Learning, v2 n4 p29-40 2005
Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan. (Contains 9 notes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: Media Staff
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas