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ERIC Number: EJ845657
Record Type: Journal
Publication Date: 2004
Pages: 18
Abstractor: As Provided
Reference Count: 53
ISSN: ISSN-0884-1241
Marketing Medical Education: An Examination of Recruitment Web Sites for Traditional and Combined-Degree M.D. Programs
Schneider, Roberta L.
Journal of Marketing for Higher Education, v14 n2 p19-36 2004
The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain whether universities are attempting to meet the informational needs of their core audiences. Research showed a significant change in content between 2001 and 2003 but no significant difference in the online marketing strategy for these two student groups. (Contains 2 notes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A