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ERIC Number: EJ845656
Record Type: Journal
Publication Date: 2006
Pages: 19
Abstractor: As Provided
Reference Count: 49
ISBN: N/A
ISSN: ISSN-0884-1241
Marketing Colleges to Home-Schooled Students
Haan, Perry; Cruickshank, Cam
Journal of Marketing for Higher Education, v16 n2 p25-43 2006
One emerging but relatively untapped market of traditional age colleges students is children who have been home schooled. The National Center for Educational Statistics estimated that 1.1 million children were being home schooled in 2006 (Conlin, 2006). This non-empirical paper examines issues related to the home school movement as they apply to colleges and universities hoping to attract these students to their institutions. It explores the unique characteristics of home-schooled students who apply to colleges and universities. Recommendations are made to institutions of higher education for attracting more home-schooled students.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A