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ERIC Number: EJ845654
Record Type: Journal
Publication Date: 2005
Pages: 16
Abstractor: As Provided
Reference Count: 52
ISSN: ISSN-0884-1241
Factors Influencing International Students' Choice of an Education Destination--A Correspondence Analysis
Shanka, Tekle; Quintal, Vanessa; Taylor, Ruth
Journal of Marketing for Higher Education, v15 n2 p31-46 2005
A correspondence analysis technique was employed to elicit information from international students pertaining to their choice of study destination. A survey of international students at a major Australian university revealed that the proximity of the city to the students' home countries, in addition to safety, the educational quality/variety, etc. were the main reason for choosing this city for their study. Other reasons for choice included cost of living and tuition fees. A correspondence analysis (CA) data analysis technique was employed resulting in a two-dimension solution on a safety/proximity and quality/familiarity continuum was considered acceptable. The two-dimension solution with a significant chi-square (chi[superscript 2]) value accounted for 93% of the total variance explained. Results were discussed and future research directions were indicated. (Contains 5 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia