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ERIC Number: EJ845651
Record Type: Journal
Publication Date: 2005
Pages: 30
Abstractor: As Provided
Reference Count: 58
ISSN: ISSN-0884-1241
An Identification and Analysis of Students' Expectations and Views regarding Foreign-Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities
Willis, Mike
Journal of Marketing for Higher Education, v15 n2 p1-30 2005
There has been a wealth of research into various forms of educational export such as distance education and study abroad, but this paper focuses on the delivery of foreign-supplied courses and programs "within" a host country-in this case, China. Key findings include a high level of demand amongst Chinese students for business and management courses and programs delivered by foreign universities and their Chinese partners, and a marked preference for relatively unadapted foreign programs and, courses, which give the students an idea of what it would be like to study at the foreign university campus-for example, in USA or Canada. These and other findings contained in this paper are of value to foreign universities seeking to develop and deliver a range of educational courses and programs to China and other large, emerging education markets. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China