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ERIC Number: EJ845646
Record Type: Journal
Publication Date: 2003
Pages: 10
Abstractor: As Provided
Reference Count: 10
ISSN: ISSN-0884-1241
Marketing Maps: Illustrating How Marketing Works
Gyure, James F.; Arnold, Susan G.
Journal of Marketing for Higher Education, v13 n1-2 p77-86 2003
Today's colleges and universities may tolerate the "idea" of marketing more easily, but marketers must continue to educate campus communities about marketing theories and practice. To promote a useful appreciation of how theories translate into initiatives, we propose incorporating "marketing maps"-user-friendly graphic representations of how marketing works-into marketing plans and presentations.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A