ERIC Number: EJ845646
Record Type: Journal
Publication Date: 2003
Abstractor: As Provided
Reference Count: 10
Marketing Maps: Illustrating How Marketing Works
Gyure, James F.; Arnold, Susan G.
Journal of Marketing for Higher Education, v13 n1-2 p77-86 2003
Today's colleges and universities may tolerate the "idea" of marketing more easily, but marketers must continue to educate campus communities about marketing theories and practice. To promote a useful appreciation of how theories translate into initiatives, we propose incorporating "marketing maps"-user-friendly graphic representations of how marketing works-into marketing plans and presentations.
Descriptors: Higher Education, Student Recruitment, Marketing, Social Theories, Maps, Visual Aids, Enrollment Management
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A